Digital Advertising Specifications

Leaderboard (728x90 pixels)

Pixel Width 728

Pixel Height 90

Max File Size 40k

Acceptable flash version 8 or less

Hot Spot Restrictions none

Creative Formats Java, Animated GIF, Flash, DHTML, HTML, JPEG

Delivery Method Javascript

Rich Media Formats Atlas Expanding Ad, Atlas In-Page Ad, Doubleclick Motif Expandable, Doubleclick Motif In-Page, Eyeblaster Expanding Ad, Eyeblaster Polite, Eyeblaster Expandable, Eyeblaster In-Page Ad, Interpolls Polling Ad, Klipmart Expanding Ad, Klipmart Standard In-Page Ad, Pointroll Fatboy, Pointroll Tomboy, Unicast Video

Animation Loop Limit Infinite

Keyword Search Enabled Yes

Please include a URL link for thse ads.

Rectangle Unit (300x250 pixels)

Pixel Width 300

Pixel Height 250

Max File Size 40k

Acceptable flash version 8 or less

Hot Spot Restrictions None

Creative Formats Java, Animated GIF, Flash, DHTML, HTML, JPEG

Delivery Method Javascript

Animation Loop Limit None

Keyword Search Enabled Yes

Please include a URL link for thse ads.

Wide Skyscraper (160x600 pixels)

Pixel Width 160

Pixel Height 600

Max File Size 40k

Acceptable flash version 8 or less

Hot Spot Restrictions None

Flash File Size 40k

Creative Formats Java, Animated GIF, Flash, DHTML, HTML, JPEG

Delivery Method Javascript

Animation Loop Limit None

Keyword Search Enabled Yes

Please include a URL link for thse ads.

Fan Site units: BassFan

Pixel Width 562/120/86

Pixel Height 126/240/86

Max File Size 35k

Acceptable flash version 8 or less

Hot Spot Restrictions None

Creative Formats Java, Animated GIF, Flash, DHTML, HTML, JPEG

Delivery Method Javascript

Please include a URL link for thse ads.

Email Newsletter Leaderboard Unit (728x90 pixels)

Pixel Width 728

Pixel Height 90

Max File Size 40k

Acceptable flash version 8 or less

Hot Spot Restrictions none

Creative Formats Java, Animated GIF, Flash, DHTML, HTML, JPEG

Delivery Method Javascript

Animation Loop Limit Infinite

Keyword Search Enabled Yes

Please include a URL link for thse ads.

Email Newsletter Box Unit (300x250 pixels)

Pixel Width 300

Pixel Height 250

Max File Size 25k

Flash File Size N/A Image nly creative, No Flash or Rich Media accepted

Video Pre-Roll Video file must be housed on an external server and a link to the file sent to IMO

Pixel Width 300

Pixel Height 300

Max Bits per Second 648kbps

Max Video Length :30

Please include a URL link for thse ads.

JetPack: Expandable Header

Pixel Width 980

Pixel Height 60, expands to 250

Max File Size N/A

Acceptable flash version 8 or less

Hot Spot Restrictions None

Flash File Size N/A

Creative Formats N/A

Please include a URL link for thse ads.

JetPack: Site Skin

Pixel Width & Height Site Specific; speak with your ad sales representative for details

Max File Size N/A

Acceptable flash version 8 or less

Hot Spot Restrictions None

Flash File Size N/A

Creative Formats N/A

Please include a URL link for thse ads.

Advertising Information

General Requirements

InterMedia Outdoors, Inc. reserves the right to limit or refrain from running any banner that is detrimental to user experience. A banner can be deemed “detrimental” for either technical and/or content reasons.

Color scheme/design cannot match that of InterMedia Outdoors, Inc.

No misleading advertisements that mimic operating system errors or dialogue boxes.

GIF-only campaigns are limited to 8 GIF creatives per campaign*

GIF-only campaigns are limited one creative change per week*

Text link messages will be subject to space limitations determined by InterMedia Outdoors, Inc.

InterMedia Outdoors, Inc. will not alter creative in any way. Files that do not meet specs will need to be re-submitted by client.

Rich Media Banner Production Notes

1. Creative must meet all banner specifications

2. Do not send code with <html>, <head>, <title> or <body> tags.

3. Please include target=”_blank” attribute in all <a href>, <form action> and <area> tags, as well as in click-throughs embedded into Java or Flash; purpose of this is to spawn a new window when ad is clicked.

4. Clicks cannot be tracked in Shockwave Flash creative as a default.

5. Final .swf file must be sent to InterMedia Outdoors, Inc.

6. In order to track clicks on forms, method=get must be used.

on (release) {getURL(clickTag, “_blank”);}

Rich-Media Requirements

All rich media code must be sent in a Text (.txt) attachment, not in body of email.

InterMedia Outdoors, Inc. requires an alternate GIF or JPEG image be provided with all Flash creative for non plug-in enabled users. The Flash file must be set up with clickTAG as outlined on the Macromedia website http://www.macromedia.com/resources/richmedia/tracking/designers_guide/ View the screen shot on the website.

Rich-Media campaigns are limited to 4 creatives per campaign, one creative change per month.

Enliven, daughter window and/or any other Rich-Media types that have streaming video and/or audio will be limited to 10% of the total site inventory.

Creative MUST be tested in ALL major browsers and versions prior to sending to InterMedia Outdoors, Inc. These browsers include (but are not limited to) Mozilla Firefox, Opera, Safari, Aol Netscape (versions 3 & 4) and Microsoft Internet Explorer (versions 6 and higher). Creative that does not function in all browsers will be returned to client.

Client, agency or creative shop is expected to resolve all issues related to Rich-Media creative. InterMedia Outdoors, Inc. will not be responsible for modifying or correcting any coding problems related to Rich-Media creative.

Creative and Linking URL Deadlines

GIFs & Animated GIFs require 3 business days prior to campaign start date.

Rich Media requires 5 business days prior to campaign start date.

Newsletters require 5 business days prior to campaign start date.

Ad Serving

InterMedia Outdoors, Inc. utilizes the latest version of DoubleClick’s DART Ad Serving technology

DoubleClick’s DART Ad Serving technology defeats browser and proxy caching. Impressions are not cached.

All Creative and Instructions should be e-mailed to your ad sales representative.

Inventory and pricing subject to change.

Digital Advertising Specifications

Advertising Information

Conservation Partners